Prime Cup 01 is where projects meet production.
The exhibition shows the first concrete results of research projects by young designers working for innovative companies willing to experiment. The main aim is to match young creative talent with the new Triennial Design Museum, opening a dialogue between innovation and tradition, knowledge and know-how. The importance of the project lies in giving young project-designers a chance to work in companies in the Lombardy region, so they can experience the realities of industrial projects and make contributions, especially in the field of innovative materials, and on the other hand, giving the companies a chance to upgrade their products through design.