Francesco Aldo Fiorentino is a surfer, designer, author, illustrator and punk. Born in Milan in 1964, he has two children. He started surfing in 1988. He founded, and still owns, the"Surfer's Den"club in Milan in 1999, together with the eponymous surfboard brand. He also works as a creative consultant and surfboard designer for the Bear company. He worked with Giulio Iacchetti on his book Italianità (Corraini Edizioni, 2009) and, together with Tommaso Lavizzari, wrote SurfPlay. Il Migliore è quello che si diverte di più(Vololibero Edizioni, 2013). He also writes for "4surf Magazine".