Design that connects the past to the future under the name of continuity within change: a cult book which was awarded a "Segnalazione" (Recommendation) by the jury at the XIX Compasso d'Oro awards.
The category Transitive Design includes all those products that link the past and the future under the name of continuity within change; they are products that look back to the design icons of the Forties in order to encourage a process of reconciliation between two coexistent and contradictory tendencies: the desire to project oneself towards the new, and anxiety over the uncertainties of the future. Clino T. Castelli introduces the reader to the fascinating universe of Transitive Design and its products of international success, from Aprilia’s Scarabeo scooter to the new Volkswagen Beetle, from Alessi’s kettle for Phillips to Macintosh’s new iMac personal computer.