Biographies

Ginevra Visconti

Tà’s Red Book The life of Wanda Ferragamo

Tà’s Red Book

€ 24,00

A wife, the mother of six, left a widow early and a great entrepreneur. Skilful and determined, faithful to the her husband Salvatore’s dream throughout her life, Wanda Ferragamo is today recognised and celebrated. But her achievement, subdued yet decisive, required that more be said about her. It was necessary for a gaze to rest on her most intimate life, so as to reveal the cardinal points in a journey that was only apparently linear, so illuminating, in a way that is discreet, affectionate and fully documented, the human story of an intense woman, nurtured by principles and passions. It was necessary for the eyes of a granddaughter to rest on her destiny and reveal it, as far as possible, in the patient attempt to link together, in a way that is emotional rather than chronological and historical, memories, anecdotes and episodes: her childhood at Bonito, her early years in Florence with her husband and children, the war years and the decision, in a period still hostile to women, to take over the running of the company after her husband’s death; international success, her long relationship with the world of the cinema, friendships and faith. That story now exists, written by a granddaughter through the countless letters of the extraordinary grandmother who for her and her many cousins was simply Tà, with the little published information and the many unpublished and surprising details about one of the leading figures in Italian business history.

English edition, translations by Conor Deane, Adam Victor and Oona Smyth for Scriptum, Rome.


Format
15 x 24
Binding
hardcover
Pages
240
Year of publication
2022
ISBN
9788892822030
Language
English
Genre
Biographies
Publisher
Electa