Science & technology

Giuseppe Stigliano, Philip Kotler

Retail 4.0 10 regole per l'Era digitale

Caption

Technology has changed the rules of the game. In their book Philip Kotler and Giuseppe Stigliano offer a brief description of the changes underway, and some key advice – ten rules – for retailers who want to combine traditional and digital marketing, pick the best technologies and consolidate all information gathered both online and offline from brands and clients, turning physical retail outlets into a destination. To earn consumer’s loyalty and fend off more aggressive competitors.


Format
17 x 21
Binding
paperback with flaps
Pages
208
Year of publication
2018
ISBN
9788891819581
Language
Italian
Genre
Science & technology
Publisher
Mondadori