"Italy's industrial landscape, the factory as a cognitive agency and as a community of people, of inherent meaning and shared values. The history and stories of products Made in Italy, with centuries of knowledge, manual skill and digital innovation" Antonio Calabrò
Object to Projectis an outstanding tribute to the uniqueness of products Made and Manufactured in Italy and marks the 120th anniversary of Giorgetti, a leading brand in contemporary design.
Italy’s industrial landscape, the factory as a cognitive agency and as a community of people, of inherent meaning and shared values. The history and stories of products Made in Italy which manage to couple process and content with significant added value.
On their 120th anniversary this Italian agency looks to the future and how to interpret ongoing changes in the market and in consumer tastes, how to fend off fierce competition and how to continue generating wealth. 120 years of smart manufacturing in the traditional industrial areas of Meda and Brianza exemplify a native talent for creating beautiful objects that clients all over the world love. Italians famously excel in the fields of mechanical engineering, interior design and culture; in the skill of uniting the art of high quality manufacturing with a creative interpretation of their great culture. This is one of the strengths of industries with local roots, which over time have learnt to incorporate the essence of style into their production and products alike.