The latest book by sociologist Aldo Bonomi, an expert in new social dynamics. A reflection on the working conditions, identity and need for visibility of Milan's creatives.
The subject is addressed by taking a close look at the link between creatives and the city. A second focus sees creativity from the standpoint of the “design-oriented” SME-manufacturing capitalists based in the sprawling Milanese space between Malpensa and Orio al Serio, who have for decades made creative content and the design culture, in particular, their primary and fixed drive. The platform for the investigation is the space of the urban sprawl, intended as the link between the metropolis, its formal know-how and its knowledge factories and the areas where the open-air factories and production sectors are located.