Alberto Bassi

Food Design in Italy Product development and communication

Food Design in Italy

€ 35,00

English edition

Italian food design è dedicato al progetto del prodotto alimentare. Guardando ai prodotti che sono entrati dentro quel sistema complessivo caratteristico del design che va dall'ideazione alla produzione, dalla comunicazione, al consumo.

About 80 well-known Italian food products have been chosen and placed in broad historical contexts. The book tells the story of all the design phases of each product – from the initial conception of the idea to its shape, packaging, communication and advertising – without losing sight of the role of the companies involved or their impact on consumption and on people’s personal habits. The broad selection includes such products as pasta, tinned tomatoes, panettone, gianduiotti, Baci Perugina and Nutella.


Format
17 x 24
Binding
paperback
Pages
272
Year of publication
2015
ISBN
9788891802682
Language
English
Publisher
Electa