Correct management rhetoric can be useful in the process of change in cultural organizations. Luca Zan proves it in this volume.
[Economics of museums and management rhetoric]. Management rhetoric can be helpful in the process of change that is happening in many cultural organizations, to identify focal points, priorities, lines of action. Incorrect use and excess of rhetoric, on the other hand, can cause confusion, conflicts and problems, if not actual failures. This is the perspective of analysis offered in this volume, through empirical study of the organizational changes involved in many significant cases, such as the controversial process of managerialization of the British Museum, and the transformation of certain Italian institutions, including the Civic Museums of Milan and the Egyptian Museum of Turin (not to mention the entire area of the opera). The analysis concludes with an investigation of the management of the Venetian Civic Museums in the period 1991-2000, illustrating a moderate use of managerial rhetoric.