The curious and fascinating metamorphoses of a universal cult image which is a symbol of political protest and a consumer icon. The face of Ernesto Che Guevara, "encabronado y dolente", (frowning and sad), photographed by Alberto Korda on 5 March 1960, at the funeral of the victims of a ship blown up by the CIA, has become a universal symbol of protest politics.
Photos, posters, film clips, unusual items and apparel from all round the world trace the development of the image of Che Guevara: guerrilla hero, pop celebrity and symbol of radical chic. An image that has succeeded in withstanding the wear and tear of time and ideologies. The exhibition and the catalogue draw on the expertise of Roberto Massari, one of the leading scholars of Che Guevara, and organizer of the “Fondazione Ernesto Che Guevara”, whose work is known worldwide.