"Mr Balocco" had always wanted to be a pastry chef, ever since Toni Balocc began making memorable bonbons filled with liqueur in his grocer's shop in the mid 1800s.
From the day Toni’s son Francesco Antonio, “Tonio, the anarchist” left as a young boy to learn the trade in the best pastry shops in Turin, and came home to open not one, but two, shops in the centre of Fossano. On to his son Aldo who after the war turned his father’s shop into an industry, famous for its nougat and biscuits. Alberto Balocco tells the family’s story, which naturally ties into Italy’s history. Alberto himself took over the family business with his sister Alessandra at a young age, with the goal of growing their business even more. After 25 years he has accepted Adriano Moraglio’s proposal of “making memories”. His memory, which is also part of Italy’s memories. Because the journey made by “Mr Balocco”, from the 1800s and stretching on into the future, has echoes in the hopes and fears we all share.