To coincide with the important 2010 edition of the Design Museum exhibition Alessandro Mendini attempts to answer the simple, but vital question "what is Italian design?" through his anthropological vision of the subject.
The hypothesis underlying the curatorial approach to the 2010 Design Museum Triennal is that there exists some sort of infinite parallel world of design in Italy. An invisible, non-institutional, unorthodox design whose authors, producers and products are of considerable social and anthropological importance, possibly linked to mass consumers at a more profound level than that of acknowledged design. This theory shifts viewpoints and causes a certain amount of provocative upheaval, but is extremely fertile, exciting and entertaining. The result is a selected series of objects, which like “shooting stars” come from different places and situations, each independent of the other, but all motivated by meaning. Placed side by side they forge links, references and signs and convey cryptic information, forming interwoven constellations that trace an alternative pattern to Italian design.