Design

Pier Paolo Peruccio, Franco Mello

Outdoor Design dal 1870

Outdoor Design dal 1870
  • € 28,00

    Out of print

The 140 year history of an extraordinary company that has worked alongside great professional mountaineers and outdoor sports enthusiasts. A design object, a book with text and images that conjure up the history, tradition and distinctive figures of a historic company looking to the future.

Like most small and medium-size Italian companies, Ferrino is family-run. When it was founded in Turin in 1870, the factory made waterproof fabrics and tarpaulins. However, it soon became aware of the growing interest of late 19th-century society in the mountains. Since then, Ferrino has gradually expanded its market to make equipment for mountaineers, walkers, military purposes and families on holiday. All this has happened over a time-span of three centuries, involving five generations of entrepreneurs and key figures, climbers and daring explorers. Its products have survived contamination from fashion unscathed and have accompanied a wide range of users, reflecting the values of responsible tourism. The Ferrino trade-mark was emblazoned on the hoods of cars in the early 20th century, and on the tents used in field hospitals during the two wars; Ferrino makes the huts used by climbers in the Himalayas and materials suited to use at 8000 meters; it makes the tents used by Italy’s Civic Protection Association but also a comfortable house-tent for families on camping holidays, and small, lightweight tents that are ideal companions for nomads and motorcyclists on the road.


Format
17 x 20
Binding
paperback
Pages
128
Year of publication
2010
ISBN
9788837077846
Language
Bilingual Italian/English
Genre
Design
Publisher
Electa

Out of print
Check availability in the OPAC library system