Written with Will Gompertz's usual enthusiasm, this amusing, cleverly-penned, provocative book encourages its readers to think about several interesting matters. How do artists think? Where does their astonishing creativeness come from? And how can we lesser mortals become more creative?
The figure of the artist is often idealized but, especially in the last few decades, successful artists have also become great marketing experts and enjoy the same status as rock stars. Considering masters ranging from Caravaggio to Warhol, from Leonardo Da Vinci to Ai Weiwei, Will Gompertz has come up with 10 fundamental lessons which all of us can learn, handed down by the world’s greatest artists over the centuries. Caravaggio taught us that we must learn to control our passions, while Warhol and Hirst taught us to make our creativeness an asset because, as Van Gogh himself said, “It is my duty to earn a living through my work.” In other words, we must be brave and take the plunge, not allow ourselves to become hypnotized by our smartphones and tablets but try, like Matisse and Picasso, to stimulate our own creative skills. Gompertz applies the lessons of the Great Masters to our everyday lives.