At first glance he seems like the typical Roman thug: muscular, bearded and covered in tattoos. His videos involve a veritable battery of emphatic gesticulation and raucous jokes. With over 500.000 Facebook fans his videos count millions of views. There are even pages dedicated to his best quotes. A success that springs from a spontaneous and genuine manner.
Brusque and sincere, Damiano Coccia, stage name Er Faina, is a true Roman from the seamier side of the city, but one who has become popular on social media with his videos, which he always starts with a matey “Wotcha kids”, notching up over a million views. His stridently thick Roman accent represents the irreverent voice of Rome’s less patrician districts. A book which is more of a survivors’ guide to the world of teenagers, with Er Faina telling his anecdotes about common issues teenagers face. His farcical adventures paint a comical picture where the dorky misfits always ends up being the protagonists. With his carefree, laid back attitude Er Faina encourages people to use laughter as an antidote to life and is one of nature’s optimists. As the Romans say “Laugh and it shall pass”.